Digital Marketing Strategy

93% of all online experiences begin with a query typed into a search engine. While potential customers are sure to find you immediately by typing in your business name, how are you able to be found by those people who don’t yet know who you are? The success of an SEO strategy is measured by ranking high in Google search results for non-branded terms related services you offer. A website that is developed to be found easily by search engines is often times more important that the website itself.

Content marketing has quickly become the most important marketing concept in the digital age. What you say about your company, how you say it, where you say it, and the medium through which its conveyed, not only influences your buyer’s decision process, but it also reinforces your brand story, builds trust, generates new business, and creates avidly loyal fans. Be it through the written word (via the copy on your website pages, blogs, social media posts) or through imagery (pictures, video, infographics), thoughtful content marketing is the central framework that your customer-centric communities have come to expect.

Since it can take more than six months to start seeing the efforts of an SEO strategy pay off, purchasing ads on the major search engines can get your business to the top of the search results pages instantly. Most frequently purchased on a “cost per click” basis, you only pay for this top placement—and subsequently the website traffic generated from those clicks—when someone is looking for information using a word or phrase that describes your product and clicks on the corresponding ad leading them to your website.

Speak directly to current and future clients in their inbox, at a time that’s most convenient for them. Regular email communications give you the opportunity to share important, timely information with your customers and keep your business top of mind. When it comes to converting the intrigued into customers, email is the most efficient and economic tool to reach a highly targeted audience in the most cost-effective, personalized way.

When executed correctly, an active social media presence shows that a brand is engaged with their community. It allows for participatory conversations with future clients and target audiences while building brand visibility and reinforcing your brand’s personality.