SERVICES
Our unique approach to driving business from digital sources is rooted in strategy and positions our clients for future growth. We hold that there are three essential elements that must work in concert for a business to reach optimal success in the 21st century: a strong brand identity, a reputable website, and tools to connect them to consumers.
Our Approach
The synergy that exists between a strong brand design and a powerful digital marketing campaign means that your business is positioned not only reach the right kinds of customers in the right place at the right time but also engage them in a way that creates genuine and endearing emotional connections. We create this synergy via a three-pronged approach resulting in one cohesive go-to-market strategy.
Brand Identity
We create emotionally-connected brands that command an audience and builds trust with potential customers. This includes logo design, typography and color palette selection, unique imagery curation, and articulating value propositions and positioning statements.
Website Design
Once an engaging brand identity has been crafted, we bring your brand to life by incorporating those static elements into a living, breathing website that not only captivates the visitor with your brand story, but is also optimized to be discoverable by search engines. We perform extensive keyword research to identify the terms and phrases that your customers are using to search for companies and services like yours on Google and implement those keywords on the website for maximum search engine visibility. Strong calls to action woven throughout the site help guide the visitor down a path of conversion—leading them to complete the desired action that is important to the success of your business (booking an appointment, downloading an eBook, completing an inquiry form, etc).
Digital Marketing
Once your brand identity has been translated to a website that consumers can engage with, you need to reach them whenever or wherever they interact online. This includes enabling email marketing, social media, digital advertising, and continued search engine optimization through content marketing. We use data to make informed strategic directions and recommendations.
Why it works
Logo Design
You get one chance to make a first impression. An easily recognizable brand logo is the foundation of your brand identity. Elements from the logo will cascade into all other branding materials–business cards, your website, email marketing campaigns, social media profiles, etc.
Brand Guidelines
A memorable, consistent visual style will help clients and partners recognize and connect with your brand. Visual elements such as photography, typography, and color pallet convey meaning and reiterate your brand value.
CUSTOM WEBSITE
A recent research study performed by Episerver (a global digital content management provider) revealed that 92% of consumers will visit a brand’s website for the first time for reasons other than making a purchase. The survey of more than 1,100 consumers points to the importance of customer-centric, brand-focused website that serves as a digital “home base” for potential customers throughout their purchase journey. Translating the brand identity framework into a digital friendly store front, accented with strong calls to action guiding visitors to book a consultation, assures that when customers are ready to invest, they can do so seamlessly through a website of a brand they trust.
SEARCH ENGINE OPTIMIZATION (SEO)
93% of all online experiences begin with a query typed into a search engine. While potential customers are sure to find you immediately by typing in your business name, how are you able to be found by those people who don’t yet know your name? The success of an SEO strategy is measured by ranking high on the Google search results page for non-branded terms related services you offer. A website that is developed to be found easily by search engines is even more important that the website itself.
CONTENT & COPY
Content marketing has quickly become the most important marketing concept in the digital age. What you say about your company, how you say it, where you say it, and the medium through which its conveyed, not only influences your buyers’ decision process, but it also reinforces your brand story, builds trust, generates new business, and creates avidly loyal fans. Be it through the written word (via the copy on your websites’ pages, blogs, social media posts) or through imagery (pictures, video, infographics), thoughtful content marketing is the central framework that your customer-centric communities have come to expect.
DIGITAL ADVERTISING
Since it can take more than six months to start seeing the efforts of an SEO strategy pay off, purchasing ads on the major search engines can get Well Organized to the top of the search results pages instantly. Most frequently purchased on a “cost per click” basis, you only pay for this top placement—and subsequently the website traffic generated from those clicks—when someone is looking for information using a word or phrase that describes your product and clicks on the corresponding ad leading them to your website.
EMAIL MARKETING
Speak directly to current and future clients in their inbox, at a time that’s most convenient for them. Regular email communications give you the opportunity to share important, timely information with your customers and keep Well Organized top of mind when planning their next event. When it comes to converting the intrigued into customers, email is the most efficient and economic tool to reach a highly targeted audience in the most cost-effective, personalized way.
Social Media
When executed correctly, an active social media presence shows that a brand is actively engaged with their community. It allows for participatory conversations with future clients and target audiences while building brand visibility and reinforcing your brand’s personality.
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Are you ready to transform the way you source business and connect with current and future customers?
FAQ’s
Have questions? See if any of these help.
Does it matter if my business isn't located in Nashville?
Not one bit! While we love the personal touch, we would be a pretty crummy digital agency if we weren’t able to conduct digital business digitally. We live in the most connected time in human history. It doesn’t matter if you’re around the globe or around the corner, if you have work, we will (cyber)travel. If you’re not based in Nashville, you probably have a trip planned here soon anyway.
I have a team that already does some of these things. Can we hire you to do only the things they don't do?
We don’t typically offer our services à la carte. This is for a very important reason: our philosophy is rooted in the synergy created when these three pillars are executed in concert: a strong brand identity, a reputable website, and tools that help you reach consumers. If you have a great SEO strategy but your website stinks, your potential consumers won’t trust that you are reputable. If your brand is beautiful, but your audience can’t find you, what’s the point? If you hire us for just one of these three elements, we can’t ensure that you’re positioned fully for success because we don’t have influence over all of the variables. That being said, there are certain cases where ordering off the side menu makes sense. Even if you’re unsure, contact us for a free consultation and we can get a better idea of the scope of your project.
I have a marketing department, but our methodologies are antiquated. Can you take a look at what we're doing and offer ways to take it to us next level?
Absolutely. Consulting is one of our favorite past-times. Mainly because we get to bask in our passion (strategy) and make other people do the work. Consulting sessions range from periodic phone calls to full team training sessions. Contact us and let’s talk about what is the right fit.
I'm sold! Drinking the Brinnovate Kool-aid as we speak. Now, how much is this going to cost me?
We’re not your “My cousin has friend who does websites” or “I watched a webinar once and know all about SEO” kind of agency. We have been practically applying our skill sets for a lonnnng time. Since back when MySpace was cool, to be exact. (Gen Z, ask your parents what that reference means.) That doesn’t date us, it makes us seasoned. We’ve been through the trenches and know what pitfalls to avoid, what nailheads to hit, and how to successfully execute based on best practices and trial and error. Every project is different, so we don’t standardize our pricing, but we do promise to be fair.
Most shops only offer one or two of your type of services. You say you you're "great" at more than eight things. No one is "great" at that many things!
First of all, that wasn’t technically a question, but you’re right, no one agency can be “great” at that many things. What we are great at is harnessing the synergy of those eight things to create something powerful. Our subject matter experts collaborate with our brand strategists to form one supergroup. The final product is the expert parts each contributing to the greater whole.
I am a woman or minority-owned business. Am I safe here?
Yes. And it sucks that you even have to ask. We are an “equal opportunity everything” kind of shop. If you’re a nice person, we want to work together. We are even a certified LGBT-owned business.
Why do they call the mobile navigation icon a "hamburger menu?"
No idea. But it does kind of look like one, though.
Our Services
Our unique approach to driving business from digital sources is rooted in strategy and positions our clients for future growth.
Our Portfolio
View our showcase of brands that have transformed their business by investing in a comprehensive digital strategy.
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